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I've been filming and editing and sharing cake videos for six years
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and I use a lot of filming and editing tricks to get millions of views and grow my social media accounts
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In this video, I'm going to share three ways to make engaging and hopefully viral cake videos for social media
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We'll look at how to film cake videos and how to edit them
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When you're making a cake, put your phone or a camera or both on a tripod
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Choose a place where you can leave your setup as it is for social. several hours. For reels, YouTube shorts and TikToks, you'll want your phone or camera to be vertical
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or portrait. And I like to film zoomed out enough that I'm in the shot, so that I have the option of
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using that, but with the quality of phone cameras these days, you can always zoom in when you're
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editing, and it will still look great. For full-length YouTube videos, you'll want to film
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horizontally, or landscape, or sideways. And if you want to be able to share horizontally and
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vertically. You can either film with two phones or cameras, one in each position, or you can film
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in landscape, but zoomed out enough that you'll be able to crop the video to make a portrait or
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vertical version. Okay, the camera setup's ready, now let's look at what to film, and then how to edit
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it to make really catchy videos. Ideally, film all of the steps of the frosting and decorating
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process so that you have the most material to work with. It also means you'll capture any bloopers
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in between each stage of the process try these tricks i show you how to edit the footage together next for the first trick use a turn table to keep the cake in the same position from start to finish even if you have to move the cake into the fridge or freezer in the middle Spin the cake on the turntable after each step Stand in the same place
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and remember where you put your hands, under the turntable, on the counter or by your side
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or spin the turntable and jump out of the shot so you're not in it. Pause at the very end
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so that people have a moment to appreciate your cake. Okay, let's edit all of this. I'll use iMovie
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which you'll have on any Mac computer and iPhone 2. First, import your video files by choosing the folder and all of your videos will appear here
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Drag the videos you want into the timeline, which is this section down here
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and as you move your cursor across each one, you'll see the video up here. For the first trick, the spinning cake, trim each video so that only the spinning part is left
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by clicking at the beginning of the spin and pressing Command B
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and that will slice the clip and then just click on the first one. and press delete. And then find the end of the spin, the last point where you're standing still
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before you move, or before the cake stops, and click and press Command B again and then delete
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the video after that point. Do this for every spin, so you only have the section where you're
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still and the cake is spinning. As you can imagine, this is more effective if you're in the same
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position each time, or if you're not in the shot, so it's just the cake spinning on the turntable
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and everything else is the same. Now when you watch these back together, it looks like the cake is magically transforming
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The second trick is to snap in front of the cake after each step
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Try to hold your hand in the same place for each snap, reaching over from the same side Do the snap twice each time for the easiest editing Let edit this Remember snapping twice For the first snap
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find the point mid-snap, where you can just see the motion blur as your fingers start to snap
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and click there and press Command B. Do the same for the snap at the next stage of decorating
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For the second snap at each stage, start just before your hand enters the screen
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and finish just as you see the motion blur of your fingers. Do the same for each pair of snaps and then put this together and it looks like your snaps are decorating the cake
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You don't have to use snaps. You can use any movement with any object for the same effect
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To do this, I tapped the cake with the pink piping bag, then I filled in the pink stripes and tapped again and then the green piping bag
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And then filled in the green stripes and tapped again. By finding the point where the piping bag touches the cake each time and clicking here
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and pressing command B, and then deleting the video before or after that point
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when you put it all together, it looks like this. Third trick
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Before you start decorating the cake, pick up the cake and hold it out to the camera
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getting as close as you can to the lens. Frost and decorate the cake and then hold the finished cake out to the camera again
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and then pull it back to you and hold it there for a moment. Click at the point where the cake is as close to the camera as it gets
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and press command B. Delete the clip after that point. Then as you hold the finished cake towards
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the camera, click when the cake is as close to the camera as possible, press command B and delete
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the video before that point Now when you put these together you create a reveal where the cake magically transforms from the first to the final stage Of course there are lots of other parts of filming
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that you can use to make more content. For example, using clips of each stage of the process
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demonstrating a specific technique, like creating the stripes, or piping the trees, or adding a
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message on top. And I teach all about how to grow your social media using video in my layer-up
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program, which takes you through three layers, or levels, to take your cake decorating from
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beginner all the way to professional. You'll learn hundreds of cake decorating techniques
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from smooth frosting to piping, stencelling and acetate wraps, and skills like scheduling
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taking custom cake orders and making cakes in bulk. The first 20 people to sign up for my
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layer up annual membership will get a free, live one-on-one session with me to learn or practice
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the technique or cake design of your choice. This is the only way to get live one-on-one time with me
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I hope to see you over on my cake school soon. The link is in the top of the screen and in the video description
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or go to British Girl Bakes.com. In last week's video on big cakes
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I ran a competition where I weighed this beast of a cake, which maxed out my kitchen scale so I had to use a bathroom scale instead
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There were guesses from £7 all the way to £53,000, and the winner, who wins an annual membership to my layer-up program
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to take their cake decorating from beginner to professional, including mastering social media for their cakes
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is K, with a guess of 7.46 kilograms, which is 16.4 pounds
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so close to the actual weight of 16.3 pounds. Congratulations. For everyone else, thanks for watching
